
My sister never skips an opportunity to make fun of me for becoming my father. My dad found a pair of chinos that he liked in 1985 and bought 7 pair of them. He found a suit that fit him well and he bought it in black, blue and grey. I must admit that in this regard I am just like my father. The day I first set foot in The Stronghold flagship store in Venice beach, I immediately knew I had to buy all colors and washes of their expertly crafted jeans.
Above and beyond the fact that I liked the way they fit, I knew that buying The Stronghold products was an investment in American craftsmanship. The Stronghold is Los Angeles’ first denim maker established in 1895, and the current line is a meticulous reproduction that not only incorporates the same techniques but promotes the same turn of the century ethic. The Venice boutique is a testament to frontier style, complete with bordello-esque carpeting, Silvertone wind-up phonograph, vintage furnishings and an after-shave bay rum collection that’s sure to put hair on your chest.
I believe my current Stronghold denim collection is at five pair, but I’m sure it will grow with time. Like I mentioned earlier, they not only adhere to a strict code of craftsmanship, but they build a relationship with their customer that was common generations ago. The Stronghold doesn’t subscribe to the new bedazzled and embellished denim trends, nor to the practices of the department stores that sell them. I feel a connection to the products and to the purveyors because the effort within both is evident.
The Stronghold offers other great American made brands as well as denim. The store is replete with boots, shoes, timepieces, hats and outerwear.
The Domestic Journey sets out to highlight and celebrate American companies who make a conscious effort to promote and produce US goods, and The Stronghold does this in spades. There was a time when, “Made in the USA” was a stamp of higher quality and The Stronghold is working to continue that.
For more info, visit The Stronghold’s website or Facebook page.
View that assortment that I purchased.
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